• Oct 22, 2016

VT Designz Reveals the Marketing Automation Story

If you're a savvy digital marketer and yet not heard of marketing automation, then you're probably under a rock! Marketing automation has been in this Digi mix for some time now. Ever since the inception of this software platform, few people have been doing justice with it and successfully placing things in order while most marketers are yet to take advantage of it. VT Designz, one of India's renowned digital marketing companies, has explored the full potential wings of marketing automation and now explains its story. Read on to know more- What is Marketing Automation? It is a marketing base conjoined with software and multiple technologies to boost branding power to multiple channels such as email, social media podiums, websites, etc., and it also automates scheduled tasks for the future. It is s software run mechanism that interprets to deliver specific requirement of the marketers- this means it reduces human error. It works with a range of marketing tools that help marketers plan, coordinate, manages, maintain, and track their campaign activities. What are the benefits of it? There are a number of attractive traits of marketing automation, and they are-
  • This all-in-all tool platform comes with a visitor tracking tool that gives you access to track visitors. You will know who hits your site, how long they stay and what activities they do. There are few tools that also offer you to fetch their prospective IP addresses. You will have complete knowledge of their behaviour.
  • You can have a complete insight into every page and even every step of your potential visitors. There are tools that will add scores from different actions for an instance; if he/she fills the subscription form, opening an account, of downloading a brochure, you will see points increasing with every potential engagement.
  • Marketing automation is completely engineered with different automated tools that enable marketers to schedule workflows in the pipeline that can generate leads, such as getting automatic subscription notice if someone stays more than 3 minutes on a particular page. This helps marketers to stick along with the hotter leads..
  • Offering perfectly scheduled emails to potential consumers is one of the best traits of marketing automation. While you can play in bulk, it's not the right way to do. When you can avail of its segmented mail sending option to the right person at the right time, why would it be cliché?
Of course, there are more alluring traits than these four, but the rest will soon be debunked. If you want to know how to pair this trend with your branding, then please feel free to contact with VT Designz.
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