Content Marketing Secrets from the Best Agencies in California

Do you know the fact that when companies used inbound marketing, they experienced an almost 62% lower cost per lead than other companies that only followed traditional methods at that time? What makes the world go round these days is none other than contentment. This is one of the most important key factors that helps you improve the quality of your marketing procedure. 

Whether it is SEO or social marketing, you must publish engaging, information-rich, and well-researched content to grab the attention of Google so that it ranks higher in SERP, or search engine result pages. 

According to research, 80% of people learn about a company through customized content, and 80% of businesses market themselves with engaging content. But how will you continue the whole process, from writing content to doing SEO and SMO? 

That’s where companies look for digital marketing experts. If you are a small business owner and want to connect with your targeted audience and fulfil your sales goals, contact the best digital marketing agency in California for thorough guidance. 

4 Secrets That Will Uplift Your Content Marketing Results

Audit Your Existing Content

Nowadays, most companies try to publish information-rich content on their websites to maintain and improve their online business. Whether it’s a couple of blog posts, social media posts, or case studies, you must create a report on the types of content and their overall performance. 

For example, you should consider what messages the content provides to its targeted audience, whether the messages are aligned with your strategies, and what types of content are performing best. 

Set a Goal

Before formulating any content marketing strategy, you must determine your goal and what you want to achieve with your content marketing strategy. While setting your goal, you must include the following potential goals, such as: 

• Increase website traffic by almost 50% within the next year.
• Establish your business as a leading expert in your niche.
• Try to improve customer retention by 20%.

Ask the best digital marketing agency in California to determine the content types

A content marketing strategy involves several types of content, but that does not mean that you have to utilize all of them. Just by focusing on a few types of them, you will get better results. For example, if a huge part of your target audience is millennials, you must consider uploading video content compared to white papers. 

However, whatever strategies you opt for, always try to post blogs. With continuous upgrades and CTA, you can improve your traffic flow on the website and convert it into leads more quickly. 

Find Topics to Uncover

Once you determine the long-term goal, now find specific topics that you want to write content about. But before selecting the topics, make sure that they have high search demands. Otherwise, your content would not lead to organic traffic to your website. Since you don’t have any expertise on this matter, contact the best digital marketing agency in California to get the most out of your money. 

Create a Content Calendar

After prioritizing your topics, now it’s time to keep a list of contents in a content calendar. Keep in mind that a content calendar is a document that will help you to plan and execute your customized content strategy. The calendar contains all information, including content type, topic and title, status, owner, and due date. Maintaining a content calendar will allow you to maintain consistency and keep track of your goals.  

Be Mindful of Tracking the Right Metrics

How do you know whether your content is performing well if you don’t measure it at all? There is absolutely no point in tracking the performance after a whole year to see that the content is not ranking higher in the SERP. That’s why experts recommend tracking the measurement every month. You must track the following matters based on your goals, such as: 

• Website Traffic
• Bounce rate
• Engagement on social media
• SERP ranking
• Time on page
• Backlinks
• Website Traffic
• Bounce rate
• Web page click-through rates

Affordable Digital Solutions for All!

According to research, approximately. 60% of companies are currently outsourcing their content marketing requirements, which indicates the importance of the digital marketing industry. If you want to establish your company’s brand awareness, improve website traffic, and convert it into leads, get in touch with us at VTDesignz, the best digital marketing agency in California.